Another blog i just came across and found quite useful whilst scouring across the internet looking at research is : http://hannasnest.blogspot.com/2010_05_01_archive.html
It contains some interesting / bazaar images involving balloons.

 This image helped me decide that I want my model wearing a white dress in my photo shoot. I don't want anything fancy. something simple - less is more in my eyes. I also like the way the dress in this image blows in the wind , something like that could be really quite effective.

I really like the idea of this , simple yet effective.